Archetypes

Explorer // Creative // Innocent

Present in most media, archetypes communicate common themes of the human experience. Depicted by the map, robot, and butterfly, these childlike archetypal symbols represent exploration, creativity, and innocence. These designs were envisioned as logos or icons for educational children’s television programs.

The Explorer

Strengths

  • Independence

  • Testing limits

  • Bravery

  • Non-comformity

  • Adventuring spirit

Challenges

  • Aimlessness

  • Alienation

  • Self Indulgence

  • Unrelateable

The Creator

Strengths

  • Non-conformity

  • Imagination

  • Sense of aesthetics

  • Trending

  • wide interpretation

Challenges

  • Over-dramatization

  • Perfectionism

  • snobby

  • elitism

The Innocent

Strengths

  • Openness to experience

  • Trust

  • Loyalty

  • Optimistic

  • Strive to be good

Challenges

  • Naïveté

  • Denial that problems exist

  • Limited audience

  • Uncultured