Gruff Music Cables

Gruff Music Cables is a branding exercise I developed last year for an imaginary company that specializes in gold-plated cables. The logo draws inspiration from an XLR cable and strikes a balance between aggressive punk rock vibes and high-quality gear branding. I also created simplified branding guidelines covering logo usage, color schemes, fonts, and imagery. Honestly, I’d love to take this design to market one day—it has a lot of potential!