Project Leadership
Self-Serve Marketing Portal
Project Overview:
The Self-Serve Marketing Platform was a complex initiative designed to empower users with the tools they needed to create and customize their own marketing materials. As the Art Director, I played a pivotal role in shaping the platform's visual identity, ensuring it was both cohesive and user-friendly. The project required not only strong design sensibilities but also innovative problem-solving to address customization challenges and user permissions.
The home page
Custom templates
short paragraph about templates here about trying to streamline marketing needs while giving the users the chance to "design" things on their own within our brand standards.
Template Builder
Curated categories
Image bank (DAM)
Quick start guides
Here is a sample - I did the screen capturing and voiceover and passed it off to one of our editors
The quick start video library
Mini style guides
Needed a way to quickly communicate brand standards and references - so came up with these simple brand style guides for all of the companies brands all available on the portal
Custom quality of life tools
Had the idea for these tools and decided they had to be built into the platform for it to succeed. Met and scoped out the tools with the web designer and review/problem solved along the way.
Co-brand Logo creator
QR code tool - using a Bitly API connection